Some people believe that advertising is becoming less effective. Do you think this is a positive or negative development?

Some people think that advertising is becoming less effective at influencing what people buy. In my opinion, this is a positive development because it helps consumers think more carefully and pushes companies to focus on real quality instead of just marketing.有些人认为广告对人们购买决定的影响力正在减弱。我认为这是一个积极的发展，因为它帮助消费者更仔细地思考，并促使企业专注于真正的品质，而不只是营销手段。

Firstly, this trend helps consumers become more independent and careful about what they buy. As people get used to seeing advertisements everywhere, they stop trusting them as much and start looking for real information instead. In Vietnam, for example, many young people now skip YouTube ads within a few seconds and use software to block online ads. Instead, they read reviews from other buyers on Shopee or Lazada before deciding to buy something. This means people are less likely to buy things just because of an attractive advertisement.首先，这一趋势帮助消费者在购物时变得更加独立和谨慎。随着人们习惯于到处都能看到广告，他们对广告的信任度降低，转而寻找真实的信息。例如在越南，许多年轻人现在会在几秒钟内跳过YouTube广告，并使用软件屏蔽网络广告。相反，他们会在购买之前先阅读Shopee或Lazada上其他买家的评价。这意味着人们不太可能仅仅因为一则吸引人的广告就购买商品。

Secondly, this trend forces companies to improve their products instead of just spending more money on advertising. For example, instead of only using TV commercials, many Vietnamese brands now use livestream selling and work with small influencers who show how a product really works. Because viewers can ask questions and see honest opinions, companies that give false information quickly lose customers' trust, while companies that offer good products keep them. This pushes businesses to compete based on quality, not just clever advertising.其次，这一趋势迫使企业改进产品，而不是一味增加广告投入。例如，许多越南品牌现在不再只依赖电视广告，而是采用直播带货，并与展示产品真实使用效果的小型网红合作。因为观众可以提问并看到真实的评价，提供虚假信息的公司会很快失去消费者的信任，而提供优质产品的公司则能留住顾客。这促使企业以品质而非巧妙的广告手段来竞争。

In conclusion, I believe that the declining effectiveness of advertising is a good thing. It makes consumers smarter shoppers and encourages businesses to offer real value, which benefits everyone in the market.总之，我认为广告效力的下降是一件好事。它让消费者变得更精明，并促使企业提供真正有价值的产品，这对市场中的每个人都有好处。

Advertising is widely believed to be losing its power to influence what people buy, and in my view this is a positive development rather than a worrying one. Although it undoubtedly makes life harder for marketers, the broader effect is a more critical consumer base and a fairer marketplace.人们普遍认为，广告对人们购买决定的影响力正在减弱，而在我看来，这是一个积极的发展，而非令人担忧的事情。尽管这无疑给营销人员带来了更大的挑战，但从更宏观的角度看，其结果是消费者变得更具批判性，市场也变得更加公平。

The main benefit of this trend is that it encourages consumers to think more critically before making a purchase. As television commercials and online banner ads become easier to ignore, especially among younger, more advertising-savvy audiences, people are pushed to judge products on their actual merits rather than on catchy slogans or celebrity endorsements. This is particularly clear in Vietnam, where widespread ad-blocking software and the habit of skipping YouTube ads reflect a public that has grown tired of constant interruptions. Shoppers now increasingly rely on user reviews and price comparisons on platforms like Shopee before committing to a purchase, making them far less vulnerable to impulse buying.这一趋势的主要好处在于，它促使消费者在购买之前进行更多批判性思考。随着电视广告和网络横幅广告变得越来越容易被忽视，尤其是在更懂广告套路的年轻受众中，人们被推动依据产品的真实优点而非朗朗上口的口号或名人代言来做判断。这一点在越南尤为明显，广泛使用的广告拦截软件以及跳过YouTube广告的习惯，反映出公众已对持续不断的打扰感到厌倦。购物者现在越来越依赖Shopee等平台上的用户评价和价格比较，才做出购买决定，这使他们更不容易因冲动而购物。

This trend also pushes businesses to compete on genuine value rather than flashy marketing campaigns. Rather than relying purely on billboard or television advertising, many Vietnamese brands, from cosmetics companies to food producers, now build trust through livestream selling and partnerships with small, relatable influencers who demonstrate products honestly. Because audiences can question sellers directly and compare experiences in real time, businesses that exaggerate their claims are quickly exposed, while those offering genuine quality earn lasting customer loyalty.这一趋势也促使企业以真正的价值而非华丽的营销活动来竞争。许多越南品牌，从化妆品公司到食品生产商，现在不再单纯依赖广告牌或电视广告，而是通过直播带货和与贴近大众的小型网红合作来建立信任，这些网红会诚实地展示产品。由于观众可以直接向卖家提问，并实时比较彼此的体验，夸大宣传的企业很快就会被揭穿，而提供真正优质产品的企业则能赢得持久的客户忠诚度。

In conclusion, rather than signalling a crisis for businesses, the declining power of traditional advertising represents a beneficial shift. It sharpens consumers' judgement and pushes companies toward creating real value, a change that ultimately serves everyone in the marketplace.总之，广告传统影响力的下降并非预示着企业的危机，而是代表了一种有益的转变。它使消费者的判断力更加敏锐，并促使企业创造真正的价值，这种变化最终使市场中的每个人都受益。

The waning power of conventional advertising to influence purchasing decisions is, on balance, a welcome development rather than a cause for concern. Although this shift undeniably complicates life for marketers, its broader consequences point toward sharper consumers and a healthier, more merit-based marketplace.传统广告在影响消费决策方面的效力日渐减弱，总体而言，这是一种值得欢迎的发展，而非令人担忧的现象。尽管这一转变无疑给营销人员的工作带来了更多挑战，但从更宏观的角度看，它意味着消费者变得更加精明，市场也变得更加健康、更加以实力论胜负。

Chief among the benefits is the greater autonomy and critical thinking this trend fosters among consumers. As glossy television commercials and exaggerated banner ads lose their grip, particularly on younger, increasingly ad-literate audiences, people are compelled to judge products on genuine merit rather than catchy jingles or celebrity endorsements. This shift is especially visible in Vietnam, where widespread use of ad-blocking software and the habit of skipping YouTube pre-roll ads within seconds reflect a public that has grown weary of interruption-based marketing. In its place, shoppers increasingly turn to user reviews on Shopee and Lazada, side-by-side price comparisons, and candid unboxing videos before committing to a purchase, a shift toward evidence-based decision-making that leaves consumers far less vulnerable to impulse buying driven by slick campaigns alone.这一趋势带来的首要好处，是让消费者拥有了更强的自主性和批判性思维。随着精美的电视广告和夸张的横幅广告逐渐失去吸引力，尤其是对越来越“懂广告套路”的年轻受众而言，人们被迫依据产品的真实价值来判断，而不是被朗朗上口的广告语或明星代言所左右。这一转变在越南体现得尤为明显：广泛使用的广告拦截软件，以及习惯在几秒钟内跳过YouTube贴片广告的行为，都反映出公众已经厌倦了这种打断式的营销方式。取而代之的是，购物者在下单前越来越倾向于查看Shopee和Lazada上的用户评价、逐一比价，并观看真实的开箱视频，这种转向以证据为基础的决策方式，让消费者不再那么容易仅凭精美的广告宣传就冲动消费。

This trend also compels businesses to abandon superficial marketing spectacle in favour of authentic engagement and genuine product quality. Rather than relying on traditional billboard and television spend, an increasing number of Vietnamese brands, from cosmetics start-ups to established food companies, now build trust through livestream selling sessions and partnerships with everyday micro-influencers who demonstrate products candidly rather than reciting scripted claims. Because audiences can see real usage, ask questions in real time, and compare notes with other viewers in the chat, sellers who exaggerate or mislead are quickly exposed and lose credibility, whereas those offering genuine value build lasting customer loyalty. This shift rewards substance over spectacle, pushing companies to compete on quality rather than sheer advertising volume.这一趋势也迫使企业放弃表面的营销花招，转而追求真实的互动和过硬的产品品质。越来越多的越南品牌——从化妆品初创公司到老牌食品企业——不再一味依赖传统的广告牌和电视广告投放，而是通过直播带货，以及与普通“素人”网红合作来建立信任，这些网红以真实展示的方式使用产品，而非照本宣科地背诵广告词。由于观众可以看到真实的使用效果、实时提问，并在弹幕中与其他观众交流心得，那些夸大其词或误导消费者的卖家很快就会被识破，失去信誉；而那些提供真实价值的卖家，则能建立起长久的顾客忠诚度。这种转变让“实质”胜过“表面功夫”，推动企业以品质而非广告投放量来竞争。

In conclusion, far from signalling a crisis for the marketplace, the declining effectiveness of traditional advertising marks a beneficial evolution. It equips consumers with sharper judgement and steers businesses toward authentic value creation, a shift that ultimately benefits everyone participating in the market.总而言之，传统广告效果的下降，非但不是市场的危机信号，反而标志着一种有益的演进。它让消费者拥有更敏锐的判断力，也引导企业走向真实价值的创造，这一转变最终使市场中的每一位参与者都从中受益。