Listening 2026-03 Test 3

==================== IELTS Listening Transcript ==================== PART 1 Speaker 0: Practice one. Speaker 0: You will hear a lecture about the situation of wild animals, especially wild boar. Speaker 0: First, you have some time to look at questions 1 to 10. Speaker 0: Now listen carefully and answer questions 1 to 10. Speaker 1: Good morning. My name's Jim Robinson, and today we're going to look at the control of wild animals, specifically wild boar. Now, boar have been natural inhabitants of Western Europe for thousands of years. But in recent years, there has been a surge in boar activity that poses a real threat. Boars are not currently on the protected animals list, which is perhaps why there has been a spike in their breeding activity. Boars are an indigenous species and are particularly plentiful in rural France and the Bavarian uplands of Germany. Boar hunting is a European tradition that goes back to Roman times and became particularly popular among courtiers during the Middle Ages. Even during the twentieth century, boar hunting was seen as an integral part of rural life. The decline in boar hunting has obviously led to a rise in the boar populations of Europe and the situation has reached a critical point with boar posing a critical threat to the environment. Proponents of boar hunting cite this factor as a major reason why boar populations should be contained. Boar also pose a threat to humans too with countless reports of people being injured during boar attacks. The origins of the wild boar have roots in Germanic, and this perhaps explains their prevalence in Germany. The problems with the boar population in Germany have ramifications for the rest of Europe as boar packs migrate towards Central and Eastern Europe. One of the main issues that is of great concern is the transmission of diseases that infect other species. Dairy farmers in France are particularly concerned as many of them have seen their herds depleted by infections. The methods for containing boar populations have been looked at in great detail and numerous options are available. One is to encourage more boar hunting in wild regions such as mountains and forests. Hunters would be given licenses to hunt either for food or sports. Of course, boar do pose a threat to human life, so this possibility must be looked at with caution. One method that must be ruled out is poison as legislation has been introduced prohibiting this. Such methods were tried with rabbits in the 1960s and this had a disastrous impact on the food chain. The introduction of natural predators into the ecosystem is also an option that can't be considered. The only known predators of boar in the world are wild cats like lions and tigers. Obviously, there's no way such animals can be allowed to roam the mountains and forests of Europe. Given the threat that boars pose to humans, it is imperative that forest-dwelling boar are kept well away from people in cities. This is absolutely essential as human safety must be the main priority of policymakers. By the 11th century, boars in several European countries were becoming increasingly rare in Great Britain. King Charles attempted to reintroduce boars in the New Forest area of the country, yet the entire population was almost wiped out during the battles of the English Civil War when roaming soldiers hunted them for food. During the 1980s, wild boar rearing was encouraged and boar populations began to rise again. By the 1990s, there was a huge rise in the number of boar across England due in large part to the species no longer forced to live in captivity. Many boar have broken free from farms across England and are breeding at a rapid rate. Aside from their environmental threats, boars also pose a problem for farmers growing crops and vegetables. Other species such as red deer are a threat to farm produce like grain and potatoes, but boars certainly present the most serious risk. The damage done to the farming industry is estimated to cost millions of pounds and insurance payments as a result of this have spiked in the last decade. Red deer are predominantly confined to forest areas and it is unusual to see them outside their habitats during the summer months. However, as the weather gets colder, they can be seen looking for food around local villages and fields. Red deer have their origins in Asia and are a ruminant species, which means they have a stomach that consists of four compartments much like cows. They are slaughtered for food and their meat is sold as venison and is increasingly popular among consumers. There are nine subspecies of red deer with three of them on the endangered species list. The deer population doesn't pose the same threat as the boar population, but it certainly needs to be addressed. Forest areas are their main habitats, and they are now breeding at a much higher rate than in previous years. Of course, deer are an important part of the food chain and are an important part of the hunting traditions of the UK, so it is important that their population is kept stable for this reason. Though the real concern is the problems that deer present for farmers who have seen their crops suffer in devastating ways. Protection needs to be offered and many farmers report building large perimeter fences around their fields to keep deer out which cost them a huge amount of money. Government funding is so far inadequate to offer the protection farmers need, but ways are being looked at to provide subsidies through other means. Speaker 0: That is the end of practice one. Speaker 0: You now have half a minute to check your answers. PART 2 Speaker 2: Part two. Speaker 2: You will hear an introduction to a theme park in Fun City. Speaker 2: First, you have some time to look at questions 11 to 16. Speaker 2: Now listen carefully and answer questions 11 to 16. Speaker 2: Welcome to our radio program, Travel With Me. Today, I'll recommend you a fantastic place. It's the theme park in Fun City. It has been awarded the most popular tourist attraction in the city, so just follow me to find something interesting there. The park opens at 09:30 every morning. For the first activity, I definitely advise you shouldn't miss the riding in the park. The actual riding begins at 10 AM, but I suggest you arrive a little earlier before the opening time. Otherwise, there might be a long wait. And how much, you may ask, does an entrance ticket cost? Well, there are two types of tickets: basic ticket and family fast line track ticket. You can either buy a ticket at the ticket office near the main entrance to the park or reserve from the official website in advance. The latter is preferable as it always offers a discount. For example, the original price for a basic ticket is £89, but if you buy it online, it only costs £78. For the family fast line track ticket, you only have to pay £95 on the internet instead of its original price, £113. Visiting the lake in the park is also a good choice. There is a new refreshment room beside the lake, and the latest thing, it was only finished last month, is the splash ride. It is a new area and pretty exciting. Forget about wearing waterproofs because you'll still get wet, and don't take cameras either. As a result, I strongly advise that the best time to visit the lake is in the hottest season, in case you catch a cold. Another activity you'll find exciting is riding the roller coaster bike. I suggest families with children go for a try as it's always favored by them. This roller coaster bike is different from the normal one in that it's made of wood, so it's lighter. The person who designed it has won a special prize for innovation. For those who are not interested in these exciting activities, there is a resort for you. You can sit there talking, relaxing, or taking photos. Please remember, this section is for a picnic, so you have to prepare your own snacks. But don't worry about drinks since free bottled water is available there. Oh, one more thing is it's better to take a picnic blanket to sit on. After the picnic, if there is some time left, you can take part in some other interesting activities you like, such as watching the circus or going fishing. At the end of the one-day trip, there is a special event for you, the firework display. You'll enjoy a spectacular show in the sky. Everyone is cheering. I think it's a must for you with a perfect ending of the day. Speaker 2: Before you hear the rest of the talk, you have some time to look at questions 17 to 20. Speaker 2: Now listen and answer questions 17 to 20. Speaker 2: Okay. That was something about the most basic information. And now here's some more practical information about four popular activities on the brochure of the theme park because some people want to know whether they're worth trying. Well, let's first look at the cowboy show. It's a dance show by a group of boys wearing cowboy boots and hats. What they perform tells the stories of cowboys' life. Rest assured that you don't need to queue for hours to get in. So please come and enjoy it. Then there is the driving school ride. In this activity, you can try a variety of vehicles. But please note that this one is only for those below 1.2 metres. The staff will measure your height at the entrance. Parents can just have a rest on the chair and watch their kids playing. You don't have to be worried about safety as everyone is guided by a coach throughout the process. As to roller coaster jumping, it is the scariest activity as you will experience the vertical dropping, so it might be a good choice for those who like extreme sports. Of course, children are not allowed to join in. The last one is the magic show. I'm sure you'll be attracted by the charm of the magician. You can hear the audience burst into applause throughout the show. Please promise me, don't leave early because just as horror stories won't tell you until the end, there is something unexpected waiting for you. I'm sure you won't regret it. Okay. That's all I want to recommend to you today. If you want to know about more fascinating tourist attractions, please wait for our program next week. Bye. Speaker 2: That is the end of part two. Speaker 2: You now have thirty seconds to check your answers to part two. PART 3 Speaker 3: Now turn to section three. Speaker 3: Section three. Speaker 3: You will hear a business studies student called Michael talking to his tutor about an assignment on advertising media. Speaker 3: First, you have some time to look at questions 21 to 26. Speaker 3: Listen carefully and answer questions 21 to 26. Speaker 4: Morning, Michael. Speaker 3: Good morning, Doctor Townsend. Speaker 4: I wanted to talk to you about my assignment, the one about using different types of media for advertising. I've got some ideas. Speaker 3: Okay. Speaker 4: I thought in the introduction I'd focus on just one advantage of each type of media. For example, if you choose to advertise in trade publications, you know that you're reaching the right people, the kinds you want to attract, because they'll be reading these publications. Speaker 3: Right. That's why it's one of the most popular business channels. Okay. Now did you include email advertising? Speaker 4: Yes. That's got various advantages. But I think the main one is you can deliver your message directly without having to go through protocols or agents. Speaker 3: Yes. Then, of course, there's the fact that you can reach people anywhere in the world. Speaker 4: That's true. But I didn't want to focus on that as that applies to other media as well nowadays. Speaker 3: Fair enough. What about general interest magazines? Speaker 4: I think the advantage of those is that they tend to be less short-lived than other print media. People don't throw them away so readily because production values are high. Speaker 3: Glossy covers, and so on. A fair point. They're not very good for the environment, but people often pass them on to friends when they're finished with them. Speaker 4: Then there are websites. I suppose the advantages of those are fairly obvious, and they give companies an up-to-date image. But I think this is where I'm going to focus on the fact that you can connect with a global audience. There are no barriers. Then I've got cinemas, although you can't be very selective because cinema-goers have pretty diverse interests and needs. The thing is that people are forced to sit through your advert. Speaker 3: Exactly. They're unlikely to leave, and they can't switch it off. Speaker 4: No. I wanted to mention trade fairs, but I wasn't sure which aspect to focus on. These exhibitions don't usually last very long, do they? Speaker 3: That's true. But they are an excellent way of making new contacts and exchanging information, even identifying potential business partners. Speaker 4: Oh, right. Thanks. I didn't think of that. Speaker 3: Okay, Michael. That all sounds fine. I think that'll make a good introduction. Speaker 4: Thanks. Speaker 3: Before you hear the rest of the discussion, you have some time to look at questions 27 to 30. Speaker 3: Now listen and answer questions 27 to 30. Speaker 3: Right. Now let's discuss the main body of your assignment. Speaker 4: I've chosen to examine TV advertising. Speaker 3: Right. Which aspects are you going to cover and why? Speaker 4: I'm going to start with budgeting. I've been reading some useful advice about planning budgets for TV ads. Some of it's pretty obvious, like it's much cheaper if your company produces the ad itself. But a really key tip was to make sure you hold back a certain amount of money to keep the ad running if there's a downturn in business. Even if you have to show your ad less frequently or not at the optimum time for your product. Speaker 3: Good. Speaker 4: And then I'm thinking of giving some information about TV companies. Speaker 3: Yes. There's a detailed paper on your reading list on the benefits of going directly to TV companies and getting them to make your ad. But do you think it's relevant to this assignment? Speaker 4: Sort of, but I've only gotten information about US TV companies, not about European or Asian companies. Speaker 3: And including that would really be straying from the main focus. Speaker 4: And I'll need another thousand words. Speaker 3: And how do you think companies can check whether their ad will work or not? Speaker 4: From experience. Speaker 3: But actually, things change. Speaker 4: Presumably, what worked last year won't necessarily work this year. Speaker 3: Exactly. So what else can they do? Ask staff for keywords to describe the product and use those words in the ad? Or better still, show clients the new ad, take note of their reactions, and make any adjustments before they air it. Speaker 4: Yes. Because they are the ones that count. Can I ask about attaching a video clip to my assignment? Speaker 3: Yes. That's a very good idea. But make sure that the purpose for including it is clear. Speaker 4: Yes. I've got one where the actor has a high squeaky voice and it doesn't go with the product and must put people off. Speaker 3: Okay. It's like if you get the music wrong, it detracts from your message. So, yes, include it. Well, I think that's everything for today. Speaker 4: Thanks. PART 4 Speaker 5: Section four. Speaker 5: You will hear part of a student presentation about a conservation project on the Florida Coast of the United States. Speaker 5: First, you have some time to look at questions 31 to 40 on page seven. Speaker 5: Now listen carefully and answer questions 31 to 40. Speaker 6: Today I'm going to be talking about the first year of a regeneration project in a mangrove forest. Mangrove forests are found along river estuaries and coastlines and are important because they prevent flooding by acting as a barrier between the land and sea. The mangrove trees have special roots, which can breathe and allow them to survive in thick, airless mud. They are also a very important habitat for wading birds, fish, and other animals. In the area where the project is taking place, there have been a number of problems since the area was first settled over one hundred years ago. Many of the mangrove trees were initially burnt as firewood by local farmers. The mangrove forests were also poisoned by settlers' farming methods because the farmers used fertilizer to increase crop yields and this started to seep into the water, eventually killing part of the mangrove forest. Farming in the area wasn't successful, and what was left of the mangrove forest area wasn't valued by local people as crops couldn't be grown there, and so what happened was that the area started to be used as somewhere to dump trash. Action was urgently needed to protect the mangrove forest and prevent flooding, and so the mangrove regeneration project was set up. The conservationists involved decided to construct a sand barrier around the forests, but unfortunately, this proved to be ineffective. The only way forward appeared to be to grow new mangroves from seed. Several species of mangrove inhabit the forests in this area of the United States, but it is the gray mangroves that we are concerned with here. The seed of this plant is about the size of an almond, and most seeds fall only when they are fully ripe. The Mangrove Regeneration Project first began three years ago. The first set of seedlings was planted in small pots and left to germinate in a hothouse. The plants thrived, and large roots appeared at the bottom of the pots. Ideally, these seedlings should have been conditioned with increasingly salty water before being planted in the sea. They had, in fact, only been watered with rainwater. As the plants weren't used to a saline environment, it was decided to plant them out on the south side of a small island nearby. It was hoped that this would allow them to get used to salt water gradually, since this part of the island was flooded every day at high tide. There were over 100 plants planted in this particular spot, and it was necessary to protect them not from the large number of wading birds which visit the area looking for food, but from the large rabbit colony living in the area. The process for the second set of seedlings was completely different. Young seedlings were collected from the forests and then taken to a new site. The seedlings were then planted in the seabed behind old mangrove roots for protection. However, this method did not prove very successful, and the vast majority of these seedlings were washed away in a storm. Luckily, the first set of seedlings survived, and this method is the one which the project will continue to use in the future. Now I'd like to describe in more detail the process. Speaker 5: That is the end of section four. Speaker 5: You now have half a minute to check your answers. Speaker 5: That is the end of the listening test. Speaker 5: You now have ten minutes to transfer your answers to the listening answer sheet. ==================== Chinese Translation ==================== 第一部分 Speaker 0：练习一。你将听到一场关于野生动物状况的讲座，特别是野猪。首先，你有时间看一下第1到第10题。现在仔细听，并回答第1到第10题。 Speaker 1：早上好。我叫吉姆·罗宾逊，今天我们要探讨野生动物的管控，特别是野猪。野猪是西欧数千年的自然栖息物种。但近年来，野猪活动激增，构成了真正的威胁。野猪目前不在受保护动物名单上，这或许是其繁殖活动激增的原因。野猪是本土物种，在法国乡村和德国巴伐利亚高地尤其丰富。猎野猪是欧洲传统，可追溯到罗马时代，在中世纪宫廷中尤其流行。即使在20世纪，猎野猪也被视为乡村生活不可或缺的一部分。猎野猪活动的减少显然导致了欧洲野猪数量的上升，情况已达到临界点，野猪对环境构成了严重威胁。支持猎野猪的人将此作为控制野猪数量的主要原因。野猪也对人类构成威胁，有无数关于人们在野猪袭击中受伤的报道。野猪的起源与日耳曼地区有关，这或许解释了它们在德国盛行的原因。德国野猪数量的问题对整个欧洲都有影响，因为野猪群正在向中欧和东欧迁移。一个备受关注的主要问题是疾病传播，这会感染其他物种。法国的奶农尤其担忧，因为许多人发现他们的牛群因感染而减少。控制野猪数量的方法已被详细研究，有多种选择。一种是鼓励在山区和森林等野生区域进行更多猎野猪活动。猎人将获得许可证，可以为了食物或运动而狩猎。当然，野猪确实对人类生命构成威胁，因此必须谨慎考虑这种可能性。一种必须排除的方法是使用毒药，因为已有立法禁止这样做。20世纪60年代曾用这种方法对付兔子，对食物链造成了灾难性影响。将天敌引入生态系统也是不可考虑的选项。世界上已知的野猪天敌只有狮子、老虎等野生猫科动物。显然，不可能允许这些动物在欧洲的山区和森林中游荡。鉴于野猪对人类的威胁，必须让森林中的野猪远离城市居民。这一点绝对必要，因为人类安全必须是政策制定者的首要考虑。到11世纪，几个欧洲国家的野猪在英国变得非常稀少。查理国王曾试图在英国的新森林地区重新引入野猪，但整个种群在英国内战的战斗中几乎被消灭，当时游荡的士兵为了食物而猎杀它们。20世纪80年代，野猪养殖受到鼓励，野猪数量开始再次上升。到20世纪90年代，英格兰各地的野猪数量大幅增加，很大程度上是因为该物种不再被迫圈养。许多野猪从英格兰各地的农场逃出，并以极快的速度繁殖。除了环境威胁，野猪也给种植庄稼和蔬菜的农民带来了问题。其他物种如马鹿对谷物和土豆等农产品构成威胁，但野猪无疑构成了最严重的风险。对农业造成的损失估计达数百万英镑，由此导致的保险赔付在过去十年中激增。马鹿主要局限于森林地区，在夏季月份很少在栖息地外看到它们。然而，随着天气变冷，它们会在当地村庄和田野附近寻找食物。马鹿起源于亚洲，是一种反刍动物，这意味着它们的胃由四个腔室组成，很像牛。它们被宰杀作为食物，肉作为鹿肉出售，越来越受消费者欢迎。马鹿有九个亚种，其中三个在濒危物种名单上。鹿群数量不像野猪那样构成同样的威胁，但确实需要解决。森林地区是它们的主要栖息地，现在它们的繁殖率比前几年高得多。当然，鹿是食物链的重要组成部分，也是英国狩猎传统的重要组成部分，因此出于这个原因，保持其种群稳定很重要。尽管真正的担忧是鹿给农民带来的问题，他们的庄稼遭受了毁灭性的损失。需要提供保护，许多农民报告说，他们在田地周围建造了大型围栏以防止鹿进入，这花费了他们大量资金。政府资金目前不足以提供农民所需的保护，但正在寻找通过其他方式提供补贴的途径。 Speaker 0：练习一结束。你现在有半分钟时间检查答案。 第二部分 Speaker 2：第二部分。你将听到一个关于欢乐城主题公园的介绍。首先，你有时间看一下第11到第16题。现在仔细听，并回答第11到第16题。 Speaker 2：欢迎收听我们的广播节目《与我同行》。今天，我将向你推荐一个绝佳的地方。那就是欢乐城的主题公园。它被评为该市最受欢迎的旅游景点，所以跟我来发现一些有趣的东西吧。公园每天早上09:30开门。对于第一项活动，我绝对建议你不要错过公园里的骑行。实际骑行从上午10点开始，但我建议你在开门时间前稍早到达。否则，可能要排很长的队。你可能会问，门票多少钱？嗯，有两种票：普通票和家庭快速通道票。你可以在公园主入口附近的售票处购票，也可以提前在官网预订。后者更可取，因为它总是提供折扣。例如，普通票的原价是89英镑，但如果在网上购买，只需78英镑。对于家庭快速通道票，网上只需支付95英镑，而不是原价113英镑。游览公园里的湖泊也是不错的选择。湖边有一个新的茶点室，最新的是上个月才完工的“水花飞溅”游乐项目。这是一个新区域，非常刺激。别穿防水服了，因为你还是会弄湿，也别带相机。因此，我强烈建议游览湖泊的最佳时间是最热的季节，以免感冒。另一项你会觉得刺激的活动是骑过山车自行车。我建议有孩子的家庭去试试，因为孩子们总是很喜欢。这种过山车自行车与普通的不同之处在于它是木制的，所以更轻。设计它的人因创新获得了特别奖。对于那些对这些刺激活动不感兴趣的人，这里有一个休闲区。你可以坐在那里聊天、放松或拍照。请记住，这个区域是用于野餐的，所以你必须自己准备零食。但别担心饮料，那里有免费瓶装水。哦，还有一件事，最好带一条野餐毯子坐着。野餐后，如果还有时间，你可以参加其他你喜欢的活动，比如看马戏或钓鱼。在一天行程结束时，有一个特别活动等着你，那就是烟花表演。你将欣赏到天空中壮观的表演。每个人都在欢呼。我认为这是你必看的，为这一天画上完美的句号。 Speaker 2：在你听到接下来的内容之前，你有时间看一下第17到第20题。现在听并回答第17到第20题。 Speaker 2：好了。那是关于一些最基本的信息。现在这里有一些更实用的信息，关于公园宣传册上的四个热门活动，因为有些人想知道它们是否值得一试。那么，我们先来看看牛仔表演。这是一群穿着牛仔靴和帽子的男孩表演的舞蹈。他们的表演讲述了牛仔生活的故事。放心，你不需要排队几个小时才能进去。所以请来欣赏吧。然后是驾驶学校 ride。在这个活动中，你可以尝试各种车辆。但请注意，这个活动只适合身高1.2米以下的人。工作人员会在入口处测量你的身高。家长可以在椅子上休息，看孩子们玩耍。你不用担心安全问题，因为整个过程都有教练指导。至于过山车跳跃，这是最恐怖的活动，因为你会体验垂直下落，所以对于那些喜欢极限运动的人来说可能是个不错的选择。当然，儿童不允许参加。最后一个是魔术表演。我相信你会被魔术师的魅力所吸引。整个表演过程中你都能听到观众爆发出掌声。请答应我，不要提前离开，因为就像恐怖故事直到最后才会揭晓一样，有意外的事情在等着你。我相信你不会后悔的。好了。这就是我今天想推荐给大家的全部内容。如果你想了解更多迷人的旅游景点，请期待我们下周的节目。再见。 Speaker 2：第二部分结束。你现在有三十秒时间检查第二部分的答案。 第三部分 Speaker 3：现在翻到第三部分。第三部分。你将听到一个名叫迈克尔的学生与他的导师谈论关于广告媒体的作业。首先，你有时间看一下第21到第26题。仔细听，并回答第21到第26题。 Speaker 4：早上好，迈克尔。 Speaker 3：早上好，汤森博士。 Speaker 4：我想和你谈谈我的作业，关于使用不同类型的媒体进行广告宣传的那份。我有一些想法。 Speaker 3：好的。 Speaker 4：我想在引言部分只关注每种媒体类型的一个优点。例如，如果你选择在行业刊物上做广告，你知道你正在接触到合适的人，你想吸引的那类人，因为他们会阅读这些刊物。 Speaker 3：对。这就是为什么它是最受欢迎的商业渠道之一。好的。你包括电子邮件广告了吗？ Speaker 4：包括了。它有各种优点。但我认为主要的一点是你可以直接传递你的信息，而不必通过协议或代理。 Speaker 3：是的。当然，还有一点是你可以接触到世界任何地方的人。 Speaker 4：没错。但我不想专注于这一点，因为现在这也适用于其他媒体。 Speaker 3：有道理。那么大众兴趣杂志呢？ Speaker 4：我认为它们的优点是它们往往比其他印刷媒体更不易过时。人们不会那么轻易扔掉它们，因为制作质量很高。 Speaker 3：光鲜的封面等等。有道理。它们对环境不太好，但人们看完后常常会传给朋友。 Speaker 4：然后是网站。我想它们的优点相当明显，它们给公司一个现代的形象。但我认为这里我要关注的是你可以与全球受众建立联系。没有障碍。然后我提到了电影院，尽管你不能非常有选择性，因为电影观众的兴趣和需求非常多样化。问题是人们被迫坐着看完你的广告。 Speaker 3：没错。他们不太可能离开，也不能关掉它。 Speaker 4：不能。我想提到贸易展览会，但我不确定该关注哪个方面。这些展览通常不会持续很长时间，对吧？ Speaker 3：没错。但它们是建立新联系和交流信息的绝佳方式，甚至能识别潜在的商业伙伴。 Speaker 4：哦，好的。谢谢。我没想到这一点。 Speaker 3：好的，迈克尔。听起来都不错。我认为这会是一个很好的引言。 Speaker 4：谢谢。 Speaker 3：在你听到接下来的讨论之前，你有时间看一下第27到第30题。现在听并回答第27到第30题。 Speaker 3：好的。现在我们来讨论你作业的主体部分。 Speaker 4：我选择研究电视广告。 Speaker 3：好的。你打算涵盖哪些方面，为什么？ Speaker 4：我打算从预算开始。我读了一些关于规划电视广告预算的有用建议。有些相当明显，比如如果公司自己制作广告会便宜得多。但一个真正关键的提示是确保预留一定数量的资金，以便在业务下滑时继续播放广告。即使你必须降低广告播放频率，或者不在产品的最佳时段播放。 Speaker 3：很好。 Speaker 4：然后我考虑提供一些关于电视公司的信息。 Speaker 3：是的。你的阅读清单上有一篇详细的论文，关于直接找电视公司让他们制作广告的好处。但你认为这与这个作业相关吗？ Speaker 4：有点相关，但我只找到了关于美国电视公司的信息，没有欧洲或亚洲公司的。 Speaker 3：包括那些内容就真的偏离主要焦点了。 Speaker 4：而且我还需要一千字。 Speaker 3：你认为公司如何检查他们的广告是否有效？ Speaker 4：凭经验。 Speaker 3：但实际上，情况会变。 Speaker 4：大概去年有效的方法今年不一定有效。 Speaker 3：没错。那么他们还能做什么？让员工描述产品的关键词，并在广告中使用这些词？或者更好的是，向客户展示新广告，记录他们的反应，并在播出前进行调整。 Speaker 4：是的。因为他们才是关键。我可以问一下在我的作业中附上一个视频片段吗？ Speaker 3：可以。这是个好主意。但要确保包含它的目的明确。 Speaker 4：好的。我有一个视频，里面的演员声音又高又尖，与产品不搭，肯定会让人反感。 Speaker 3：好的。就像如果你配乐不对，会削弱你的信息。所以，是的，把它包括进去。好了，我想今天就是这些了。 Speaker 4：谢谢。 第四部分 Speaker 5：第四部分。你将听到一个学生关于美国佛罗里达海岸保护项目的演讲部分。首先，你有时间看一下第7页上的第31到第40题。现在仔细听，并回答第31到第40题。 Speaker 6：今天我将谈论一个红树林再生项目的第一年。红树林分布在河流入海口和海岸线，它们很重要，因为它们在陆地和海洋之间充当屏障，防止洪水。红树有特殊的根，可以呼吸，使它们能够在厚实、无空气的泥浆中生存。它们也是涉禽、鱼类和其他动物非常重要的栖息地。在项目实施地区，自一百多年前首次有人定居以来，出现了一系列问题。许多红树最初被当地农民当作柴火烧掉。红树林也被定居者的耕作方法毒害，因为农民使用化肥来提高作物产量，这开始渗入水中，最终导致部分红树林死亡。该地区的农业并不成功，剩下的红树林区域不被当地人重视，因为那里不能种植作物，于是该地区开始被用作垃圾倾倒场。迫切需要采取行动保护红树林并防止洪水，于是红树林再生项目成立了。参与的保护主义者决定在森林周围建造沙障，但不幸的是，这被证明是无效的。唯一的出路似乎是用种子培育新的红树。美国这个地区的森林中有几种红树物种，但我们这里关注的是灰红树。这种植物的种子大约有杏仁大小，大多数种子只有在完全成熟时才会落下。红树林再生项目最初是三年前开始的。第一批幼苗被种在小盆里，在温室中发芽。植物生长茂盛，盆底出现了大根。理想情况下，这些幼苗在种入大海之前应该用逐渐加咸的水进行驯化。但实际上，它们只浇过雨水。由于这些植物不习惯咸水环境，决定将它们种植在附近一个小岛的南侧。希望这能让它们逐渐适应咸水，因为岛的这部分每天在高潮时都会被淹没。在这个特定地点种植了100多株植物，有必要保护它们，不是免受大量在该地区觅食的涉禽的侵害，而是免受生活在该地区的大型兔子群落的侵害。第二批幼苗的过程完全不同。从森林中收集了幼苗，然后带到一个新地点。然后将幼苗种植在海床上的老红树根后面以寻求保护。然而，这种方法并不成功，绝大多数幼苗在风暴中被冲走了。幸运的是，第一批幼苗存活了下来，项目未来将继续使用这种方法。现在我想更详细地描述这个过程。 Speaker 5：第四部分结束。你现在有半分钟时间检查答案。听力测试结束。你现在有十分钟时间将答案誊写到听力答题卡上。